Last night someone messaged me (regarding my #scammingbullshitartist post) saying:

‘So… the stupid post you found gets 5000 “hi!”s but this (TED Talk) gets 300 views. Why!?!?! Any tips on sharing valuable content in a way that actually gets read?’

I typed a very long, very amateur hour answer based on my own meandering thoughts and observations. And then my phone died, and it disappeared.


As much as I know nothing, I also think I seem to know a teeny bit more than a couple of others, so I decided to do a ‘quick’ blog on it.

  1. ‘Valuable’ content. I don’t know what that is. Different people find value in different things. I personally get bored AF reading all the external articles people post, I also don’t speak or act like that IRL. So, for me, what is valuable content, is fluffy bullshit that shows people who I am, what I stand for, and maybe gets them talking or feel like I’m the kind of person they’d want to work with. My asset isn’t my massive brain, it’s my personality – love it or loathe it…IDGAF. It’s my personal brand, and yours is yours.
  2. This ‘valuable content’ people think they’re posting is widely available on other channels, and it’s nearly always introduced on LinkedIn with ‘A great post from/Interesting article’. For me? YAWN. Unless that video or article has a dope AF click bait title…I. Ain’t. Clicking. Others won’t agree, so if you want to post that stuff – at least make the wording you have available interesting enough to make people want to click ‘see more’.
  3. So, if sharing this type of stuff doesn’t work, what should you post about? ANYTHING even semi relevant that people will identify with. I’ve used a question someone asked me to do this. You can also use observations on your day, other posts you’ve seen, things you or your business stand for, people you meet, or go for humour – be a human, make the content YOURS, in among the many, many TED talks and Forbes articles.
  4. Be smart about when you post. I’m in NZ – I honestly don’t know when I’m meant to do it to catch the right people. My first decent post smashed it going out at around 0830 NZT, which makes sense. Brits and US folks were chilling after work or wrapping up, NZ/Aus just getting started. So that’s when I do all of mine now. My own conspiracy theory is that if you can get a quick buzz of 12-20 likes in 30 mins, then the post will do OK. Better than zero, less than Adam Karpiak. It’s like LinkedIn tests the water before havin’ it large. I also don’t post on Fridays or Mondays, I don’t like it. I told you, conspiracy theory.
  5. If you’re looking for engagement, you have to do it yourself. Maybe conspiracy theory, maybe not, but it’s just being a good human being, that if you want people to throw likes and comments at your shit, you kinda have to return the favour. And I do mean likes AND comments. Liking is not really engaging, it’s a vague acknowledgment of support. If you chip in on other people’s stuff, you’ll build a tribe. A legitimate, unofficial engagement pod. People will feel they know you, appreciate what you’re doing, and return the favour.
  6. When this influx of admiration for your amateur, fluffy crap posts starts coming; reply, like, reply. I reply to everyone pretty much. Cos again, they took time to chip in. Me sitting back on my fat arse, saying ‘look at all my likes!!!’ is a dick move. Plus, conversation will also help drive the engagement further. People don’t want to talk to your fucking smiling circular face and get stone walled.

You’ll see I don’t have hashtags on this list. I use them, don’t know WTF they do on here really. Sometimes I make an effort to do serious ones, most often not. Could probably do better, but I talk too much and often run out of characters. True story (as if you hadn’t gathered that already….).

So, there we have it. Amateur hour advice on how to get small but vaguely credible engagement on LinkedIn. I hope it brings you as much minimal success as it does me.