Me and my dude’s the new cool in the game
That Old-School feel with the New-School slang – Rakim 2008

So today we’re here to talk about… LinkedIn.

I know that you guys think that LinkedIn is a boring platform for old people. Historically, you were probably right. But I’d like to share with you some insights as to why that shouldn’t put you off using it in your career.

You never know who you might ‘know’.

WTF does that even mean? It means, that everyone you’ve known historically has their own professional, social network. Let me explain…

We all start out on the same level. Same suburb, same school, same circle of friends, same parties, same part time jobs.

As we get older –  people go to uni, into employment, they go overseas travelling or whatever, they meet people. Valuable people. Them and the people they meet go on to run multi-million dollar businesses. They join the HR team of your dream company. They are the best man at your close friend’s wedding and they have the power to hire, they are well connected and can introduce to you heaps of people in the area you’re looking for advice on to start your own business.

Are you seeing where I’m going with this?

According to the University of Auckland Business School it is estimated that almost 50% of jobs go unadvertised. Do you know who is getting these jobs?? The people who network, the ones who recommend family and friends – the ones who ‘know’ people (and internal staff). Do you know the best way to get to know people in a non-creepy and professional way? A place where virtual strangers will be willing to engage in valuable conversation with you, and be willing and able to assist you with your future job search? LinkedIn.

Expanded Ramblings states that LinkedIn has an estimated 546 MILLION users. It has a geographical reach of over 200 countries. 3 million of those people share content weekly, content which can provide you with valuable information, and make visible to you (via your interaction) valuable people with shared goals and interests, or friends in the right places. And with an average of 400 connections per user, and 50,000 standard skills listed within those connections – the potential for introductions, career guidance or advice and most importantly for you, to find someone to hire you, are limitless.

Do you know the percentage of the Class of 2014 who DON’T use LinkedIn? 92%. WTF guys??? You are missing a trick here.

LinkedIn did used to ‘be for old people and execs’, because it’s been around longer than Facebook. It’s OG social networking.

I remember when Facebook ‘came out’.

I wouldn’t use it back then either, cos it was my friends’ mums and dads who used it. But now look??

Pair that with the arrival of Snap Chat, Instagram and other platforms, social media is evolving exponentially; and LinkedIn is too. You’ll see news on current events, socially and professionally relevant articles, people who are actually really f*cking funny, and influencers who actually have ‘real’ jobs other than just posting videos of them opening parcels from ASOS to get free shit. You will have access to untold amounts of advice, from people who know their stuff (and some who don’t…that’s a given) – and it won’t cost you a cent.

But lastly, IT HAS A JOBS BOARD. When you look at each of those jobs, it will tell you who in your network works there or might be able to introduce you to people. It’s a no brainer.

So, get on there, get interacting, and getting connecting. Connect with randos, personalise your message though… Ask for help and introductions. Offer advice, offer input, add value to conversations where you can – it even has gifs now. So modern.

Don’t let the moany old bastards put you off telling you when things are for Facebook. Be yourself, lay your personal brand on the line (or build it) and let LinkedIn help you do some of the legwork.

You can even start by connecting with me, and following Love Monday!

The LinkedIn revolution is happening, get involved.